Archive for May, 2010

Assisted Living Residence – The Retreat

Friday, May 14th, 2010

The Retreat in Nipomo for Senior Ladies is designed especially to be cozy, comfortable, clean and cheerful family-style living for six Residents, this upscale, well-kept home is perfect for those who require assistance with the activities of daily living (ADL), but prefer the dignity and the comfort of living in a private home.

The Retreat Living Room

The Retreat Living Room

This the the kind of a place that you would like for your Mom.

Comfortable, Family-Style Living

The Family room is cozy with a fireplace that opens to a furnished patio that is protected for comfortable outdoor enjoyment.  Fresh landscaping attracts a variety of butterflies and hummingbirds.

Master bedroom

Master bedroom

The Retreat is the higher ratio of staff-to-Resident that allows more personal time and therefore individualized care that’s unique to each person; better quality care.

Staff is carefully selected, choosing people for their innate caring and compassionate qualities; for their dedication to helping people live the best life possible.

Sitting Room at the Retreat in Nipomo

Sitting Room at the Retreat in Nipomo

The Front Sitting Room is comfortable, cheerful and bright with clerestory windows, ceiling fan and plantation shutters – perfect for reading, entertaining family and friends, or writing letters.

The Retreat’s intention is to make a positive difference in the lives of their Residents by providing home-style care in a safe, stimulating and family-oriented environment. Residents’ health and well being are their priority.

Bedroom at the Retreat

Bedroom at the Retreat

Private and shared bedrooms have been designed with a great attention to detail and include all furniture – from the beds, dresser, comfortable chair, closet or armoire, cable TV with DVD, to the fresh linens and beautiful artwork.

They are there for you 24 hours a day.

For more information call 866-999-1952.

Mention Coupon Code:
ElderCare500  for $500 off the move in fee.

No ‘senior’ label for boomers

Wednesday, May 12th, 2010

You can call them boomers, or you can call them the Me Generation. You can even call them the pig in the python.

Just don’t call them seniors.

The population bulge generally defined as those born between 1946 and 1964 shun that label because it denotes feebleness, frailty and old age. And when a demographic group this large is turned off, society takes note.

“It’s great for my dad to go into restaurant and ask for the senior discount, but I just cringe. I just won’t,” said Gene Hinkle, 52, an account executive at Bailey Lauerman in Omaha who recently worked with Immanuel Health Systems to rename its seven retirement communities Immanuel Communities instead of Immanuel Senior Living.

“We want to stay active and young,” Hinkle said, “and we’re fighting aging every step of the way.”

It’s just one more example of how marketers and advertisers have catered to baby boomers for the past 40 years – whatever they want, they get, regardless of how self-indulgent or silly.

Civic Ventures of San Francisco, a nonprofit think tank focused on “encore careers,” recently posted an article on its website,, suggesting that activity centers for senior citizens be named “boomer centers” or “boomer cafes” to better appeal to the some 8,000 people turning 60 every day.

The posting attracted several responses, including one reading: “Bingo, Hawaiian Days, and travelogues belong to a different generation. My preference would be for adding resources, and multi-generational activities based on community needs and interest. For example, providing job search, business incubators, and skills workshops to name a few. Also, how about providing high quality coffees, and good danish selections?”

Will senior centers become “boomer cafes”? Senior living facilities “encore communities”? Senior discounts “special pricing for mature customers”? Obviously, there’s a real danger of taking this too far.

Tom Jensen, executive director of Council Bluffs Senior Center Inc., said the organization named its $4.5 million, state-of-the-art facility the Center — short, simple and straightforward — because 55 percent of its 2,000 members are age 50 to 64.

So when the building opened in 2002, “senior center” wasn’t an exact fit, he said. And some people are resistant to joining an organization with that name, Jensen said.

“To us, the term ‘senior’ has status, there’s nothing wrong with it,” he said, “but I understand why people would want to move away from it.”

Stefanie Weiss, vice president of communications for Civic Ventures, said there are few good words to describe aging or people of a certain age, generally those born during the post-World War II “baby boom” when returning military veterans began raising families.

Still, said the 51-year-old Weiss, “few people are OK with the word ‘senior.’”

The problem is that people, especially baby boomers, don’t see themselves as the age they are, she said. And when, after all, does the “senior” phase begin?

The term might have worked better for the previous generation, Weiss said, when life and career followed a more predictable course: You worked at the same company for 35 or 40 years, retired at 65 and got the gold watch, and became a senior citizen.

But when life expectancy jumps from 47 at the beginning of the 20th century to 77 at the end of it, Weiss said, when does old age start?

Baby boomers’ rejection of the term “senior” perhaps isn’t based solely on the constant youthful image they have of themselves.

Anthropologist Mary Catherine Bateson, a visiting scholar at Boston College’s Center on Aging and Work, has said that increased longevity added years to the middle of life, not to the end. If that’s true, it really confuses what it means to be older, Weiss said.

“There’s no language for this new phase of life. Everyone is casting around for the right word. My feeling is we don’t have a term because we don’t have any one thing that would work. … It’s a way too diverse population to describe in one word.”

Weiss said she couldn’t pinpoint how or when the term “senior” emerged as a synonym for old person. “It’s hard to know where these terms come from and how they stick.”

The Senior Times, an online newspaper published in Quebec, Canada, says the term “senior citizen” appears to have been coined “as a euphemism for ‘old person’ during a 1938 American political campaign.”

Eventually, the Senior Times said, the term was shortened by some to “senior,” a term also used to refer to members of a graduating class in high school or college.

Eric Gurley, CEO of Immanuel, said the name Immanuel Communities suggests a collection of individuals, while “‘senior’ harks of institution.”

Hinkle said Immanuel Senior Living had the focus and programming living well, exercising, keeping active to appeal to its future customers, the baby boomers, so dropping the words “Senior Living” was an easy fix.

The marketing campaign’s tagline for Immanuel Communities “Uniquely your own” also should appeal to younger people, he said.

“It means being part of something larger but staying unique,” Hinkle said. “Boomers don’t want to be assimilated.”

Interaction with retirement community residents has taught Gurley that people have a chronological age and an age that they see themselves, and they do their best to live that lifestyle.

Gurley, who describes himself as about 24 internally and almost 48 chronologically, is a boomer, but barely. “I’m at the tail end,” he said, “I’ll be here to serve the ones preceding me.”

The folks in question also don’t like to be generalized, he said, but that hasn’t prevented them from accepting and even embracing “baby boomer,” which has defined them for most of their lives. So they can’t use the old “I’m unique and defy generalization” excuse as a reason for their rejection of the term “senior.”

Maybe baby boomers are just more vocal and honest in rejecting a term that has outlived its usefulness. Gurley said his father-in-law is 90 but doesn’t see himself as a senior.

“He defines others as seniors.”



Eden Alternative in Nursing Homes

Wednesday, May 12th, 2010

Eden Alternative in Nursing Homes can change the quality of life, and the length of life.

Creativity & Lifelong Learning for Elders

Wednesday, May 12th, 2010

Creativity and Lifelong Learning

Although the stereotype persists that older adults are “stuck in their ways”, close-minded and uninterested in learning, the evidence is quite to the contrary. For decades the prevailing thinking in neuroscience was that the adult human brain was essentially immutable, hardwired, fixed in form and function, so that by adulthood we were pretty much stuck with what we had. But with recent new research has come the realization that the adult brain retains impressive powers of “neuroplasticity” – the ability to change its structure and function in response to experience. This, coupled with Boomers thirst for new knowledge and skills, has created a growing popularity for lifelong learning. In fact, the number of college students ages 40 to 64 has jumped by almost 20% to nearly 2 million in the past decade. And those numbers are expected to keep growing as more and more Boomers return to school to reinvent themselves, once again.

In an AARP study published in July 2000, 9 out of 10 adults ages 50 and over said they wanted to actively seek out learning opportunities to keep current, grow personally and enjoy the simple pleasure of mastering something new. Research also continues to highlight the importance of lifelong learning as a prescription for a longer, healthier life — keeping minds active and people socially connected and engaged. And while the old-fashioned ways of learning something new — reading a book or taking a class at a local college — are still popular, many Boomers are also embracing online education and other new technologies. Today, Boomers who graduated from college 30 years ago are returning to take classes in everything from Italian to modern film, from mastering investing to creating a Web page, to traveling the world to learn about other cultures. As Boomers return to their studies, learning institutions are accommodating them with flexible schedules, satellite campuses, online courses and the like. Boomers are teaching the world that you CAN teach “an old dog new tricks!”

As stewards of lifelong learning, libraries are well positioned to become cornerstone institutions for Boomers, productive aging, and the life of the mind, IF they can also appeal to them with new, intriguing and flexible approaches to learning.

Recent research has shown that the adult brain retains an impressive ability to change through disciplined training and active learning – at any age!